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  • Written by Emily Pink

VERSACE FALL-WINTER 23' CAMPAIGN: AN ODE TO 90s DRAMA


Donatella Versace’s vision for the FW23 season starts with the silhouette. The designer notes that "This collection starts from the understanding and appreciation of the body that we have always had in our heart at Versace.”


The recently released FW23 campaign images, captured by Mert Alas and Marcus Piggot, incorporate references to Versace’s 1990s grandeur, with the fashion house’s determination for glamour and decadence evident in the dramatic black and white visuals. Chunky hardware, seen on Greca Goddess accessories, black monochromatic power suits, and extravagant leather outerwear, are all reminiscent of a Versace which flourished through displaying avant-garde design. The collection, donned by models from Anok Yai to Angelina Kendall, breathes new life into an empowering and iconic Versace style, further cementing its place as a luxury trailblazer.


The collection showcases dramatic shoulder pads, cinched waists, and flared skirts. The emphasis on structure and shape is clear, where fabrics are cut sharply to redefine formal occasion wear. The moody campaign images depict the confident, bold and sharp style that Versace champions. The presence of the Versace power suit in the campaign highlights a brand which is keen to display and nourish female strength and confidence. Curated through accentuated shoulders and hourglass silhouettes, the garments work to dramatize the natural curves and form of the body. Versace’s collection can be considered an ode to powerful tailoring. There is no doubt, then, that the campaign exudes a sense of empowerment and timeless elegance, all complete with bold Versace branding.


When commenting on the campaign, Donatella Versace has made it clear that the collection intends to exude confidence and glamour. “On set, I love that the models feel strong, empowered and fierce, exactly how you should feel when you wear Versace.”






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