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  • Written by Alexandra Sullivan

TIFFANY & CO. REOPENS FLAGSHIP STORE: “THE LANDMARK” STORE


Tiffany & Co. hosted an exclusive star-studded celebration on April 27. Celebrities gathered to commemorate the newly-renovated 10-story flagship store, which was transformed into a bright and lively space featuring art installations and Tiffany’s signature blue. The store, newly dubbed “The Landmark” is on 57th Street and Fifth Avenue in New York City.

The party, held next door at Tiffany’s temporary flagship store, began with a set by DJ Mia Moretti. Katy Perry headlined, performing in a light blue dress and a necklace dripping in diamonds. The Radio City Rockettes later took the Tiffany blue-glowing stage. DJ Mark Ronson ended the night with his set, as celebrities danced and explored the new store.

The main floor now features a 22-foot “Diamond Skylight” art installation by Hugh Dutton. The third floor is lined with ivory silk wall panels “reminiscent of wedding gowns,” which are fitting since the room features engagement rings. The fifth floor showcases Tiffany & Co. silver, both in the silver accents of the room and the sterling silver jewlery in the glass case. The sixth floor encompasses work by the newly appointed Artistic Director for Tiffany’s home decor, Lauren Santo Domingo — featuring colorful chairs around a table and a table set with pieces from the home collections. The seventh floor is home to Tiffany High Jewelry, with pieces featuring white and yellow diamonds and colored gemstone designs.

LVMH bought Tiffany & Co. in 2021, and said that this revamping is “symbolic of a new era” for them. Alexandre Arnault, son of Bernard Arnault, CEO of LVMH, oversaw the three-year-long renovation project and attended the ceremony, cutting the Tiffany blue ribbon. Alexandre is currently Tiffany & Co.’s vice president of product and communications. Food and drink options were on brand for LVMH as well, with Dom Pérignon and Hennessy X.O cognac being served (both owned by LVMH).

A-listers who walked the Tiffany blue carpet included Zoë Kravitz, Hailey Bieber, Florence Pugh, Jimin, Anya Taylor-Joy, Pharrell, Gabrielle Union, Dwyane Wade and many more. Throughout the night, these stars told stories of their memories with the iconic blue boxes and the memories they’ve made when walking through the doors of the flagship store. Tiffany & Co. has been a symbol of love and bringing people together since they were founded in NYC in 1837 and since the flagship opened in 1940.




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