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  • Written by Amélia Rodrigues


Alexander McQueen Fall winter campaign
©Alexander McQueen

On the 14th of February, we had our first sneak peek into the new Fall/Winter collection, presenting a few teasers of the refreshments the new creative director, Seán McGirr is bringing into the British fashion house.


A fellow graduate of the prestigious Central Saint Martins as the late Alexander McQueen, McGirr is focused on celebrating the essence and history of the brand and its creator while redrawing it to a new era.


The campaign images were photographed by Tommy Malekoff, featuring friends of the house, models Debra Shaw and Frankie Rayder. It is possible to feel the mood for the new collection, set in a magical Celtic pine forest, hinting at a nod to “The Highland Rape,” one of McQueen’s most iconic collections.


All classical elements of the brand are present and reshaped. Silver chrome skulls, black outfits, tartan, and a shattered glass dress are presented in the unveiling of the teaser, proving Seán's dedication to keeping the brand’s soul alive.


The main change so far is the elegant new logo, reinventing the original logo created by Alexander McQueen over thirty years ago. The fresh version has a small letter c inside the capital letter Q, resembling an @ when you look at it.


Dublin-born Seán McGirr began his career at Burberry, working for many prestigious brands, such as Uniqlo, Dries Van Noten, and lastly at JW Anderson, as head of ready-to-wear. McGirr will replace designer Sarah Burton, who departed the house's creative direction after 13 years in October 2023.


His debut will be released to the world at the Paris Fashion Week 2024 on the 2nd of March. We can expect a breath of fresh goth air, mixing contemporary elements to the heritage core of the brand DNA, elegant and edgy.


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