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  • Written by Samuel Gut

PRADA'S SS25 MEN'S COLLECTION IN MILAN: REAL AND UNREAL INTERSECT UNDER ELECTRO WAVES



"The power of reality, in a world of the imaginary." With these words, Prada introduces its Spring/Summer 2025 Men's collection. In Milan, Miuccia Prada and Raf Simons explore the themes of reality and unreality, time, and the essential closeness of human beings.


The show begins as the Fondazione Prada’s Deposito is plunged into darkness. Blue lights escape from what appear to be window frames, set to an electro soundtrack. Artists like Mike Parker, Junk Project, and Lanark Artefax electrify the Milanese show. Suddenly, the lights come on. The distant glows vanish, the night is over; the party, however, continues. Seated on rocky pavements, the guests of this SS25 Men's collection watch Prada models stride down the runway. The procession emerges from a modest white cabin and walks along a path bordered by white barriers.


The first model opens the door and steps out. Straight-cut gray pants hanging on the hips without a belt, a light dark blue V-neck slim sweater worn without an undershirt; the outfit already highlights the differences between this SS25 and what SS24 showcased. A year ago, Prada men's outfits were puffy, covered in patterns and prints, with oversized shirts and jackets paired with wide shorts.


Back on the white path, the outfits continue to parade. The designer duo offers closed cardigans punctuated by the Prada triangle between the shoulder blades, belts painted on pants at thigh level, tight shirts spilling out of sweaters, and imperfectly striped washed T-shirts.


With visible wear marks and a colorful blend of shapes and hues, the collection champions the freedom to dress as one wishes, to transition seamlessly from night to day in the same outfit, to move freely. Everything is designed for movement: jumpsuits with zippers running the full length, tops worn without undershirts, the minimal appearance of bags, the use of sneakers, crops, ankle-length or loose pants, and effortless layering.


The cropped, body-hugging sweaters are reminiscent of the tops worn by Zeke and his friends in "The Get Down," a series about the birth of hip-hop and disco in the 1970s Bronx. The bright colors and V-necks of the collection reinforce the similarity between the two works, especially as both project their protagonists into the world of night, celebration, dreamy delirium, and the harsh return to reality.


As techno fever grips the masses, Prada signs a collection in tune with its time, where the precision of the cut serves the freedom of movement, where color stands out against a backdrop of blinding light or darkness. In other words, unity in celebration, in life, in colors.




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