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  • Written by Moe Wang

NEW FENTY SKIN CAMPAIGN: A$AP ROCKY STARS IN RIHANNA’S LUX BALM


©Fenty Beauty

Rihanna’s Fenty Skin recently released a new addition to its skincare family: the Lux Balm. The campaign for this new juicy Barbados Cherry lip balm featured rapper A$AP Rocky with his hit 2023 single, “RIOT (Rowdy Pipe’n),” produced by Pharrell Williams.

 

Further cementing the power couple’s position as a certified duo, the campaign sees the rapper promoting the product to the lyrics, “Flossy, glossy / Nah bitch this ain’t lip gloss / Lip balm up in my palm / New collab with my baby mom.”

 

In the promotional video clip, the visuals showcased A$AP Rocky’s lips beautifully gleaming with the new Barbados Cherry lip balm. Packed with Vitamin E and shea butter, the unisex lip balm aims to hydrate dry lips by bringing them back to life with instant hydration.

 

As someone with sensitive skin, Rihanna created the smart skincare line with a clear mission of treating sensitivity as a key concern. Pore-perfecting ingredients and powerful pore-bursting actives like Niacinamide, AHAs, and BHAs are used to help clear and tighten the pores, even the tone, and level up the smoothness of the skin. The products also use skin-loving, antioxidant-packed fruit extracts like Barbados Cherry and Kalahari Melon, which never go too hard on our skins.

 

Created by Rihanna the brand has, since its beginnings, emphasized inclusion for women of all skin colors, offering a wide range of make-up shades and colors suitable for all skin tones and skin types. The skincare label aims to commit to inclusion for all skin tones and genders and is retailed for $16, now available at Sephora, Kohls, and Fenty Skin.




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