Maria Lucia Hohan is taking Hollywood by storm - Collection Spring 2026

Unlike many luxury houses that chase trends, Maria Lucia Hohan designs for moments that matter. Her clients choose her creations to mark significant life events: engagements, milestone birthdays, anniversaries, award ceremonies, weddings — occasions steeped in emotion and personal narrative.

This focus on meaningful wear over fleeting trendiness gives the brand enduring relevance. Love, presence, and personal celebration are universal — and so is the desire to be seen and remembered.

While rooted in Romanian heritage, the brand’s reach is truly global. Maria Lucia Hohan’s gowns have become a red carpet favorite, worn by some of the world’s most influential artists and personalities over the past decade. Beyoncé, Jennifer Lopez, Zendaya, Hailee Steinfeld, and Gigi Hadid have all demonstrated the brand’s versatility — from Hollywood premieres to high- profile cultural events.

Such endorsements have cemented MLH’s rise in international fashion circles — with placements in prestigious boutiques and luxury department stores worldwide.

Maria Lucia Hohan’s work remains deeply personal. Each garment carries traces of the designer’s own experiences — growth, challenge, triumph — hand-woven into the narrative of the piece. It’s this emotional richness, paired with technical mastery, that keeps the brand exciting and relevant season after season.

Founded in Bucharest in 2003, Maria Lucia Hohan has grown into an internationally acclaimed fashion house, beloved by red carpet insiders and everyday women alike. What began as a designer’s personal quest for expressive, comfortable fashion has blossomed into a brand that redefines luxury with a distinctly feminine, empowering voice.

From her earliest days, Maria Lucia Hohan has been fascinated by fashion’s transformative power. For her, clothing isn’t just fabric and stitch — it’s a tool of self-expression and confidence. She saw how garments could shape women’s perceptions of themselves, helping them feel powerful, comfortable, and free. This belief is at the heart of the brand’s philosophy: luxury should never compromise comfort, and elegance should never come at the cost of authenticity.

“My gowns are statements of power and sensitivity at the same time — a discreet witness of so many inspiring women’s stories.” This intention continues to shape every design that emerges from her studio.

The aesthetic of Maria Lucia Hohan is immediately recognizable — ethereal yet structured, sensual yet refined. At its core is a celebration of fluid silhouettes, sculpted textures, and meticulous tailoring.

This aesthetic is not static; it evolves with each collection, yet always remains true to Hohan’s foundational values. The blending of innovation and heritage ensures that every new piece feels immediate yet timeless — familiar to the brand’s devotees but fresh to new audiences.

Balancing innovation with a signature identity is part of what makes the brand rare in today’s fashion landscape. Hohan’s creative process draws from the textures of memory, emotion, and place — weaving them into garments that are both personally meaningful and globally resonant.