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  • Written by Moe Wang


© Louis Vuitton

Staged under the starry night sky at the Tsim Sha Tsui waterfront, Louis Vuitton presented the Men’s Pre-Fall 2024 Collection led by Pharrell Williams on Thursday, November 30th in Hong Kong. The playful collection captured the essence of maritime-style codes, bringing the spirits of travel, the shores, and the sea of Hawaii to Hong Kong.


The lineup this time was a look of vibrant floral patterns and suits that perfectly encapsulated the beachy elements and mood of Hawaiian resorts, along with the notion of businessmen in the bustling city of Hong Kong.


The characters of dandy sailors strutted the runway at the beginning in milky suits set with tipped berets, denim textured high-waisted double-breasted jackets, and tailored suits with uniform-inspired colors and designs like black, white, and stripes.

As the runway progressed toward the end, the collection took on a more earthy, surfer tone. Long-sleeved silky Aloha shirt and short sets were printed with an oceanside scene in a lush green hue that felt paradisiacal. The silky jacquard suit came in pink tropical floral prints, while the suede shorts-and-shirt set and baggy pants were created in the warm color of burnt orange.

A new model of footwear called Cobra was also seen kicking the runway. A pair of 3D-printed foamy clogs, the shoes, which came in colors of white and black, were made of a soft mesh texture with LV’s monogram flower logo on the side.

A whole arsenal of fun accessories included a ukulele strap, vividly colored crab straps, rattan hats, fisherman’s sandals, and a cobalt blue surfboard.


The showcase was also about a clash of fashion and digitalism as we saw experimental tech being used to highlight the runway. The vibrant and eclectic city of Hong Kong served as a glittering backdrop, the illuminated drones formed LV’s “LVERS” logo in the sky above, and digital waves were projected on the sandy catwalk.

The logo “LVERS” is rooted in the code of Pharell’s new LV Lovers house philosophy. As the show closed with this drone light show, it embraced Pharell’s design motto of spreading love and his paying homage to Virgil Abloh’s legacy as the house’s late designer.


A star-studded set of attendees were seen at the show including Dylan Wang, Stray Kids’s Felix and Rauw Alejandro, Song Joongki, Sho Hirano, Swae Lee, and Pusha T.


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