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  • Written by Ugne Giraityte


Louis Vuitton men's fall winter 24
©Louis Vuitton

The 2024 Louis Vuitton Men’s Fall – Winter show explores the Western American wardrobe. Pharrell Williams draws upon cowboy aesthetics and workwear details. Enhanced by distinctive embellishments and high-quality materials, the renowned bags and accessories emanate sophisticated style elements reminiscent of frontier influences.

On the 16th of January, at 7 pm GMT in the enchanting setting of Jardin d'Acclimatation in Paris, Louis Vuitton unveiled a transformative Men’s Collection for Fall-Winter 2024. This sophisticated lineup featured suits adorned with intricate chain-stitched cacti, hand-embroidered vaquero jackets, and suits showcasing either pinstripes or Damier chequers, embellished with opulent details like pearls, metal studs, or turquoise accents. This fusion of refined craftsmanship and Western-inspired elements not only exemplifies the nuanced style codes of the collection but also underscores the brand's unwavering dedication to pushing the boundaries of fashion while celebrating its rich heritage. The showcase redefines denim into statement pieces through pearl-and-sequin floral embroideries and Western motifs.

The interplay of plaid and Damier patterns takes center stage in a striking red and black Buffalo Check, elegantly extending across various pieces such as coats, jackets, and shirts. Original cowboy paintings find a creative adaptation into jacquard tapestries, adding a distinctive touch to coats or prints on garments that evoke a sense of being weathered by the prairie sun.

The creative director skillfully nurtures and strengthens the symbiotic relationship between hip-hop and Louis Vuitton. With a notable gathering of influential rap artists, a significant partnership with Timberland emphasized the enduring connection between hip-hop culture and the iconic Six-Inch Boot. This collaboration showcased a collection of ten unique Timberland designs on the prestigious fashion runway. Additionally, the Georges Tote, the latest addition to Louis Vuitton's handbag collection, underwent a discerning transformation, adopting an aesthetic reminiscent of a money bag. This refined piece incorporates printed text that elegantly pays tribute to Jay-Z, featuring references such as "The Carter, Brooklyn, NY, NYC-4-Tex."

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With 81 looks, the collection invites on a journey, where each garment transcends mere attire, weaving together narratives, cultural heritage, and avant-garde fashion. These pieces are more than clothing; they encapsulate a refined intersection of style and purpose. Embrace the spirit of life's adventures with unparalleled elegance. Nevertheless, Pharrell emulates Virgil Abloh's path, consistently recognizing the deep influence of hip-hop on Louis Vuitton.

Guests in attendance included a K-pop band Riize, actor Bradley Cooper, dancer Takanori Iwata, musician Maggie Rogers, the rising star Micheal Ward, rapper Lil Yachty, the internationally acclaimed singer Mahmood, actor Omar Sy, supermodel Karlie Kloss, actor Austin Lin, the skateboarding sensation Yuto Horigome, and a multitude of other influential personalities.


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