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  • Written by Ysatis Rios Sabat

GUCCI VALIGERIA CAMPAIGN: A LOVE CELEBRATION OF HERITAGE AND TRAVEL


On Sep. 30, Gucci revealed its Valigeria campaign featuring one of today’s most-speculated couples: Kendall Jenner and Bad Bunny.


The pair came together to showcase multiple pieces from the Gucci Savoy collection, inspired by founder Guccio Gucci and his work at The Savoy Hotel. In the adverts, Jenner and Bad Bunny calmly stroll through the airport, dressed in Gucci belts, shoes, and sweaters while carrying multiple pieces of Gucci luggage.


The project reflects the House’s 102-year vision of travel and follows the creative direction of Sabato De Sarno, the artistic direction of Riccardo Zanola, and photography by Anthony Seklaoui. According to a statement provided to Us Weekly, the campaign embraces “the spirit of 'Gucci Ancora,' as a celebration of the love that lies at the center of Gucci's community.”


The photographs depict the model and singer hugging and smiling behind a stack of the Gucci Savoy collection. Other images show Jenner surrounded by neutral suitcases accented with pops of neon green as she awaits her plane.


Every item in the collection features Gucci's distinctive monogram and pattern and is available in a range of sizes, including smaller options like toiletry cases and larger ones like cabin trolleys.




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