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  • Written by Heather Ekin

FERRAGAMO FALL-WINTER 23' CAMPAIGN: A NEW RENAISSANCE


Luxury Florentine label Ferragamo has unveiled its captivating new FW23 collection titled "A New Renaissance", deriving its concept from the historical period of artistic and cultural rebirth. Creative director Maximilian Davis has merged past and present to create an intrinsic blend of classic artwork and modern fashion, detailing the collection as "paying homage to historical wisdom while shaping the contours of our future. "


The stand-out pieces in this collection include metallic dresses, faux fur and sleek outerwear, with these looks being paired with more striking accessories such as the Hug Bag. Shot by photographer Tyler Mitchell, Ferragamo has brought together an admirable cast of seasoned models and creatives for this campaign. They include Anok Yai, Vittoria Ceretti and Lina Zhang, alongside singer/songwriter Kelela and sound artist Yasmina Dexter to name a few.


In collaboration with Le Gallerie degli Uffizi, a place which has served as a source of inspiration for the fashion house for many years, each ensemble is presented against a backdrop of paintings from the 15th and 16th centuries. These paintings include works such as Giorgio Vasari’s Portrait of Alessandro de Medici (1534) and Giovanni Bellini's Holy Allegory (1490-1500), all with an accompanying written piece that details its relevancy to the collection.


Davis explains taking inspiration from the City of Florence's beauty and rich cultural history as the birthplace of the Renaissance, and how this connects deeply with Ferragamo's commitment to craftsmanship and heritage. It considers the time period as being the embodiment of creative freedom, noting it as "an unparalleled golden age of creativity" that sculpted a "fresh artistic language". The collection also serves to mirror the rebirth that the house's founder, Salvatore Ferragamo, experienced when moving from Italy to the United States, and pay homage to his legacy.




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