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  • Written by Ysatis Rios Sabat

CHLOÉ'S x REIGNITING ROMANCE: AN EFFORTLESS VISION


chloé campaign chemena kamali
©Chloé

Launching into a new era of romanticism, the French fashion house Chloé has unveiled its latest campaign led by its newest creative director, Chemena Kamali. The appointment marks Kamali’s return to the maison, following the departure of the previous creative director, Gabriela Hearst.


With over two decades of experience, Kamali’s most recent campaign prioritizes an air of subtlety, reigniting the house’s romantic nature with images set in and around Paris, and against the iconic Eiffel Tower. The portraits showcase models Ornella Umutoni, Fei Fei Sun, Kristine Lindseth, all revealed to be the house’s newest ambassadors, alongside Natalia Vodianova and Jessica Miller.


Photographed by English photographer David Sims, the models wore variations of lightweight fabrics with muted pastel colors and ruffled necklines. Kamali summarized the house’s fresh vision via Instagram, saying “I wanted to capture the emotion and energy of Chloé and the women who embody both its history and spirit. They are effortlessly powerful, beautiful, free.”


Additionally, the campaign introduced followers to its updated logo. The Chloé logo now presents a sleeker and thinner text, playing into the Maison’s modern, effortless essence. The brand will unveil its winter collection during Paris Fashion Week.




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