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  • Written by Alexandra Sullivan

CALVIN KLEIN SPRING CAMPAIGN: JEREMY ALLEN WHITE EMBODIES THE ESSENCE OF MODERN MANHOOD


jeremy allen white calvin klein campign

Jeremy Allen White Bear’s it all in the first Calvin Klein campaign of the year, exhibiting the art of show not tell, and hones in on his namesake: White. 


Wearing white boxer briefs from the brand's spring 2024 campaign, the actor stands tall on a Manhattan rooftop, clearly in his element. More photos picture him in a classic thin Calvin Klein white tee soaked in water. 


Born and raised in New York, Jeremy Allen White looks right at home in front of the city skyline. He, appropriately, is pictured eating an apple in the Big Apple. Photographer Mert Alas, half of the Mert and Marcus duo who often photograph collaboratively, captured White donning the classic Calvin Klein designs, logos and materials. He was styled by former editor-in-chief of Vogue Paris, Emmanuelle Alt.


This campaign came amongst a lot of success for White. While he has been receiving a lot of attention surrounding his second Golden Globe for his performance in The Bear and his first Emmy, this steamy campaign has been breaking the internet. The Calvin Klein campaign was the talk of the Golden Globes, but White would rather talk about his work than his underwear. 


Some of the most popular and talked about ads come from the Calvin Klein brand. Popular campaigns from the brand include those with Mark Wahlberg in 1992 and Justin Bieber in 2016. The campaigns embrace the beauty of simplicity and the intrigue of the human body. 


The actor-turned-Calvin Klein model is climbing his way up through Hollywood, and this campaign shows that. White, who has been on the rise to fame since his debut in Shameless, is now pictured on the sides of buildings and billboards, forever a part of Calvin Klein history. 




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