Hollywood heartthrob, Austin Butler, best known for his role as Elvis in the award-winning film, has been named the global ambassador of Saint Laurent’s men’s fragrance ‘MYSLF’ which is set to hit stores this summer.
With the appointment of the actor, YSL beauty aims at challenging the representation of traditional males by adopting a new take on modern masculinity. The new partnership marks an important moment for the brand and the actor as they try to defy masculine and feminine stereotypes, while embracing all kinds of facets and emotions.
With sustainability in mind, YSL beauty created a refillable format and both the bottle and the packaging can be recycled.
MYSLF is a mix of bergamot heart from Calabria and vert de bergamot, orange blossom from Tunisia, and woods accord made of Indonesian patchouli heart and Ambrofix™, to create a modern yet sophisticated scent.
Becoming Austin’s first beauty partnership, the thirty-one-year-old American actor claimed, ‘I was honored to be asked to join the YSL Beauty family. I feel privileged to be a part of the heritage Saint Laurent set in motion’.
