FASHION

KEEPING UP THE UNEXPECTED

LOEWE'S PRE-FALL 2022 CAMPAIGN
By Haley Colton

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Loewe is always doing unexpected campaigns, and this season is no different. For Loewe's Pre-Fall 2022 campaign, the brand decided to inject inclusivity into it. Using 84-year-old Anthony Hopkins to model next to the anagram studded "T Tote" and in another photo wearing a Loewe's black sweatshirt emphasizing that age is just a number to them. Lynda Benglis, the 80-year-old infamous sculptor, posed in her studio wearing printed leggings by Loewe, exhibiting the brand's ability to be styled and worn at any age. Loewe sees age as just a label and wants to show the playfulness and classics of the brand for a more multigenerational campaign. They also used Kaia Gerber, Maya Nakanishi, Alewya and Caroline Polachek. The brand uses ready-to-wear garments and highlights each accessory. The playfulness of the campaign is ingenious, bringing humor and happiness to its viewers. Loewe continues to generate liveliness in their campaigns, but this season showed us that anyone and everyone can experience this when they're wearing the looks. 

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